How to Use Your Online Presence to Improve Your Real Estate Business
Guest column by Darren Kipfer, Constellation1 If you’re struggling to get started on social media, or you feel like you’re not using the platforms optimally, try out these strategies for social media and your website to get results online and increase ROI on your digital marketing efforts. SOCIAL MEDIA Think of social media as a […]
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New Learning Page Available from RPR
REALTORS® Property Resource (RPR) now offers a learning page directly from kcrar.com, offering streamlined access to RPR training, data and reports. KCRAR members can use the page to find quick video tutorials and quick start guides covering everything RPR can do to help build their businesses. RPR is a resource available to all members of […]
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Heartland MLS Earns Leading Edge Award
Heartland MLS was awarded the Leading Edge Award this week at the Real Estate Standards Organization (RESO) conference in Tucson, Ariz. The award honors Heartland MLS for leadership in RESO web API adoption. “Our incredible staff and volunteers put in countless hours to make sure that HMLS continuously sets the bar for excellence in the […]
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Heartland MLS Introduces Remine Pro as Subscriber Benefit
Heartland MLS President Alex Goering and CEO Kipp Cooper announced yesterday at the Recharge Conference & Expo the introduction of a new Heartland MLS subscriber benefit, Remine Pro. Remine Pro is an online platform designed to help agents stay connected with their clients and develop their businesses. It offers a modern MLS tool for searching […]
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Gain Seller Leads and Simplify Buyer Marketing with Cloud CMA
Cloud CMA is offered to all Heartland MLS subscribers at no additional cost, and this tool offers a myriad of resources beyond just creating comparative market analyses. Subscribers can boost their marketing materials and gain leads with the following resources all within Cloud CMA. Buyer Tour Reports Agents who are taking their buyers on a […]
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Social Media Marketing Class Coming to KCRAR
95% of home buyers search online during their home buying process, according to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers. Learn social media and web marketing tips and tricks to reach consumers online in a new class coming to KCRAR on March 25. Instructor James Gaughan will teach attendees what […]
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Show Off Your Expertise Using These Heartland MLS Matrix Tools
Heartland MLS subscribers have access to a myriad of tools conveniently accessible within the Matrix system to allow agents to maximize their productivity and better serve their clients. With so many tools available in the system, it can be easy to overlook some of these valuable resources that can help illustrate agent expertise. Customizable Statistics […]
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KCRAR and Heartland MLS Take Strides in 2021
2021 was a year of growth for KCRAR, Heartland MLS and Kansas City REALTORS®. In the midst of an ongoing pandemic, and with a housing supply less than 1.5 months throughout the year, KCRAR implemented new innovations to help serve REALTORS® in the Kansas City region. For the safety and varying comfort levels of its […]
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KCRAR Builds on ‘Which Role’ Campaign in Consumer-Targeted Instagram Strategy
To reach even more consumers with messaging promoting the value of using a REALTOR®, KCRAR launched a new Instagram strategy earlier this year. KCRAR’s “Which Role” campaign launched in 2017 with six keywords demonstrating the many roles a REALTOR® carries, from negotiator to concierge to firefighter. To give REALTORS® a platform on which to show […]
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Heartland MLS Joins ACTRIS, FMLS and Miami in Collaborative Investment in Leading MLS Technology Company
Heartland MLS has joined three other MLSs to form a new MLS-driven collaborative, MLS Technology Holdings LLC, which this week acquired the Remine real estate platform. In addition to Heartland MLS, MLS Technology Holdings LLC is made up of ACTRIS MLS, based in Austin, Texas, FMLS, based in Atlanta, Ga., and Miami REALTORS®. “Heartland MLS […]
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