Gain Seller Leads and Simplify Buyer Marketing with Cloud CMA
Cloud CMA is offered to all Heartland MLS subscribers at no additional cost, and this tool offers a myriad of resources beyond just creating comparative market analyses. Subscribers can boost their marketing materials and gain leads with the following resources all within Cloud CMA. Buyer Tour Reports Agents who are taking their buyers on a […]
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Social Media Marketing Class Coming to KCRAR
95% of home buyers search online during their home buying process, according to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers. Learn social media and web marketing tips and tricks to reach consumers online in a new class coming to KCRAR on March 25. Instructor James Gaughan will teach attendees what […]
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Show Off Your Expertise Using These Heartland MLS Matrix Tools
Heartland MLS subscribers have access to a myriad of tools conveniently accessible within the Matrix system to allow agents to maximize their productivity and better serve their clients. With so many tools available in the system, it can be easy to overlook some of these valuable resources that can help illustrate agent expertise. Customizable Statistics […]
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KCRAR and Heartland MLS Take Strides in 2021
2021 was a year of growth for KCRAR, Heartland MLS and Kansas City REALTORS®. In the midst of an ongoing pandemic, and with a housing supply less than 1.5 months throughout the year, KCRAR implemented new innovations to help serve REALTORS® in the Kansas City region. For the safety and varying comfort levels of its […]
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KCRAR Builds on ‘Which Role’ Campaign in Consumer-Targeted Instagram Strategy
To reach even more consumers with messaging promoting the value of using a REALTOR®, KCRAR launched a new Instagram strategy earlier this year. KCRAR’s “Which Role” campaign launched in 2017 with six keywords demonstrating the many roles a REALTOR® carries, from negotiator to concierge to firefighter. To give REALTORS® a platform on which to show […]
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Heartland MLS Joins ACTRIS, FMLS and Miami in Collaborative Investment in Leading MLS Technology Company
Heartland MLS has joined three other MLSs to form a new MLS-driven collaborative, MLS Technology Holdings LLC, which this week acquired the Remine real estate platform. In addition to Heartland MLS, MLS Technology Holdings LLC is made up of ACTRIS MLS, based in Austin, Texas, FMLS, based in Atlanta, Ga., and Miami REALTORS®. “Heartland MLS […]
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MLS-Touch Releases App Update, Improving Hotsheet Interface
MLS-Touch updated its app this week to version 3.8, bringing with it a number of additions and improvements. The primary change coming with version 3.8 is the new Hotsheet interface and functionalities. The new Hotsheet offers more categories to access more information on the new and recent activity in the KC market such as Coming Soon listings, Pendings and Price Increases. It also adds […]
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KCRAR to Discontinue Partnership with Kinetic Global, Introduce Noonlight Safety App
KCRAR will be discontinuing its partnership with Kinetic Global, formerly Lifeline Response, on Sept. 29 and introducing Noonlight as the new KCRAR endorsed safety app. At that time, all member Kinetic Global accounts through the KCRAR partnership will close and the Kinetic Global app will no longer operate for those members. KCRAR will be introducing […]
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Three Resources Agents Can Use to Help Stay Safe on the Job
REALTOR® Safety Month serves real estate professionals as a reminder each September to keep safety in mind as they go about their daily lives both professionally and personally. However, the National Association of REALTORS® (NAR) and KCRAR both offer resources to help keep agents safe not just in September, but all year. Trust Stamp. This […]
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MLS-Touch Mobile App Launches Listing Update Feature
MLS-Touch rolled out a new feature in the app earlier this week that will allow users to edit and update their Heartland MLS listings within the app. Heartland MLS believes this will be a move toward more timely data, as agents will be able to update their listing status directly from their mobile phones. “I […]
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