Realtor.com Tile Now Available on Heartland MLS Dashboard
In collaboration with Realtor.com, Heartland MLS recently launched a tile on its dashboard, which leads users directly to their agent profile on Realtor.com. With this new connection, agents have simplified, secured access to this consumer-facing marketing resource. Agent profiles on Realtor.com can be personalized by each agent to include profile images, “about” information, areas served […]
Full StoryHeartland MLS Ends COVID-19 Special Policies for Listing Statuses
In its June meeting, the Heartland MLS Board of Directors voted to end the temporary special status allowances that were put in place last Spring after the COVID-19 stay at home order. Effective immediately, listings are not allowed to stay in Active status if in-person showings are not being allowed due to COVID-19 concerns. If […]
Full StoryHeartland MLS Listings in Pre MLS Status Now Available in Matrix Client Portal
The Heartland MLS Board of Directors recently changed its policy to allow for Pre MLS status listings to be included in email search results so clients can see them included with other statuses in their Matrix client portal displays. This change was made so that clients have the most up-to-date information on Pre MLS listings […]
Full StoryKCRAR and Heartland MLS CEO Named ‘NextGen Leader’ by the Kansas City Business Journal
The Kansas City Business Journal announced its 2021 “NextGen Leaders” earlier this week, naming KCRAR and Heartland MLS CEO Kipp Cooper as one of 25 “rising stars in Kansas City business.” Cooper was named among peers including executives from Made in KC, VMLY&R, Burns & McDonnell and more. Cooper has been leading KCRAR and Heartland […]
Full StorySell Score Feature Now Searchable Through Realist
Heartland MLS recently introduced a new CoreLogic Realist feature into Matrix called “Sell Score,” which is a tool that predicts the relative likelihood a property will be listed for sale in the next six months using a unique algorithm that leverages both public record and proprietary CoreLogic data. The Sell Score feature can now be […]
Full StoryHomeVisit Now Available within Heartland MLS Matrix
Heartland MLS launched this week the HomeVisit marketing service, which operates within Matrix for users to order marketing materials for their listings, such as photos, videos and more with a non-expiring usage license. Heartland MLS subscribers are offered an ongoing discount for the service as well as promotional discounts available this year. HomeVisit partners with […]
Full StoryHeartland MLS Expands to Maryville, Mo.
Heartland MLS will be expanding its footprint effective April 13 with the addition of 60 agents, brokers and appraisers through a merger of the Northwest Missouri MLS located in Maryville, Mo. This expansion will add approximately 4,800 on and off-market properties, their photos, and transaction histories into the Heartland MLS Matrix system. “We would like […]
Full StoryMLS-Touch Version 3.7 to Bring Enhanced Features to Users
An updated version of the MLS-Touch mobile app will be available the week of March 22. This new update, version 3.7, will include a new Realist Flood Zones feature as well as enhancements to map display, smart search, listing status management and more. Heartland MLS adopted MLS-Touch last year as its primary mobile app for […]
Full StoryPresident Lofton: Showing Courtesies 101
You wake up to review the hot sheet, and a brand-new listing that meets your buyer’s needs is now active! The excitement of rushing to the listing and hoping this is the one has set in. You schedule the showing to realize you are allowed a five-minute window. You will try to work fast but […]
Full StoryHeartland MLS Adopts Changes to Rules and Regulations Effective March 1
Heartland MLS announced this week the implementation of a National Association of REALTORS® (NAR) mandated change to its rules and regulations, as well as two HMLS Board of Directors approved updates that will take effect on the same date, March 1, 2021. This update to the HMLS Rules and Regulations will primarily involve the enforcement […]
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