YPN Round Table to Tackle Task Management and Minimizing Stress

August 18, 2022 in KCRAR

The conversation will be moderated by YPN member and local broker Heather Luce, who will be asking questions about how agents can more easily manage their tasks on their own or with help. Panelists include Kendlle Kennedy, Chasadee Davis and Baillie Woydziak. Kennedy is a social media manager, who started her business Koko & Company […]

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How to Use Your Online Presence to Improve Your Real Estate Business

June 16, 2022 in Guest Columns

Guest column by Darren Kipfer, Constellation1 If you’re struggling to get started on social media, or you feel like you’re not using the platforms optimally, try out these strategies for social media and your website to get results online and increase ROI on your digital marketing efforts. SOCIAL MEDIA Think of social media as a […]

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Avoid Fair Housing Violations in Advertising

April 7, 2022 in KCRAR

Real estate professionals are legally obligated to uphold fair housing laws, and the language and images you use in your advertising needs to be vetted carefully. REALTORS® also have an obligation to do so under Article 10 of the Code of Ethics. “Advertisements should never indicate a preference or limitation based on a protected class, […]

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Image description: A REALTOR® uses Cloud CMA Live on her iPad to show a presentation to her clients.

Gain Seller Leads and Simplify Buyer Marketing with Cloud CMA

March 10, 2022 in Heartland MLS

Cloud CMA is offered to all Heartland MLS subscribers at no additional cost, and this tool offers a myriad of resources beyond just creating comparative market analyses. Subscribers can boost their marketing materials and gain leads with the following resources all within Cloud CMA. Buyer Tour Reports Agents who are taking their buyers on a […]

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Social Media Marketing Class Coming to KCRAR

in Education

95% of home buyers search online during their home buying process, according to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers. Learn social media and web marketing tips and tricks to reach consumers online in a new class coming to KCRAR on March 25. Instructor James Gaughan will teach attendees what […]

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image description: a smart phone user looks at the @kcrealtors Instagram account.

KCRAR Builds on ‘Which Role’ Campaign in Consumer-Targeted Instagram Strategy

November 11, 2021 in KCRAR

To reach even more consumers with messaging promoting the value of using a REALTOR®, KCRAR launched a new Instagram strategy earlier this year. KCRAR’s “Which Role” campaign launched in 2017 with six keywords demonstrating the many roles a REALTOR® carries, from negotiator to concierge to firefighter. To give REALTORS® a platform on which to show […]

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Realtor.com Tile Now Available on Heartland MLS Dashboard

August 26, 2021 in Heartland MLS

In collaboration with Realtor.com, Heartland MLS recently launched a tile on its dashboard, which leads users directly to their agent profile on Realtor.com. With this new connection, agents have simplified, secured access to this consumer-facing marketing resource. Agent profiles on Realtor.com can be personalized by each agent to include profile images, “about” information, areas served […]

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Sandi Reed of the Reed Team Kansas City. Photo by Spencer J. Harris.

Establishing Trust with Personal Brand Photography

June 24, 2021 in Guest Columns

By Spencer J. Harris Buying and selling a home ranks in the top three most stressful things we as humans encounter, next to actually moving somewhere new and the death of someone close to us. That’s why it’s critical that as a REALTOR®, you establish trust with your clients as quickly as possible. In fact, […]

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Text reading: The top 10 ways to generate listings in 2021! Thursday, May 18th, 1 p.m. CT. Headshots of Andrew Dorn of realtor.com and Chris Smith of Curaytor.

Learn New Ways to Generate Listings During Upcoming Webinar Featuring National Speakers Chris Smith and Andrew Dorn

April 29, 2021 in Education

Because generating listings can be a challenge, especially in the current market, KCRAR and Heartland MLS have partnered with Realtor.com to offer a webinar on the top 10 ways to generate listings in 2021 on May 18 at 1 p.m. This webinar is being offered at no-charge for all KCRAR and Heartland MLS members and […]

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House in suburbs

HomeVisit Now Available within Heartland MLS Matrix

April 15, 2021 in Heartland MLS

Heartland MLS launched this week the HomeVisit marketing service, which operates within Matrix for users to order marketing materials for their listings, such as photos, videos and more with a non-expiring usage license. Heartland MLS subscribers are offered an ongoing discount for the service as well as promotional discounts available this year. HomeVisit partners with […]

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