In today’s fast-moving market, real estate professionals need tools that elevate their value, win more business and create lasting client relationships. That’s why Heartland MLS will be launching Rayse to subscribers on Feb. 18.
Rayse connects agents and clients with information and insights aimed to leave clients wondering, “How did we ever do this before?” Developed by leaders in real estate innovation, Rayse promotes transparency and value articulation between real estate agents and their clients. Rayse core features include:
- Rayse Buyer’s Presentation – A tool that transforms the initial consultation into a structured, high-impact experience that demonstrates how their agent adds value at every step.
- Client Portal – Rayse delivers a real-time, transparent client experience that keeps buyers informed, from offer comparisons to tour feedback.
- Closing Report – Every strategic decision, every negotiation win and every key milestone is documented, demonstrating the agent’s value.
Ahead of the HMLS launch, Rayse will be hosting a masterclass with instructor Marki Lemons Ryhal, real estate marketing expert and past Recharge speaker. During the session on March 3 at 10 a.m., she will go over:
- How real estate professionals should be using AI
- How to publish content that shows up in Google and answer engines like ChatGPT
- How transparency doesn’t stop at being found and show you the tools that get you there
Register to attend the webinar.
Editor’s note: A previous version of this article stated that the Rayse Masterclass would take place on Feb. 10. The session has been moved to March 3, which is now reflected in this article.
