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Heartland MLS to Launch New Showing System BrokerBay

October 28, 2022 in Heartland MLS

BrokerBay showing system will launch as a new Heartland MLS core offering on Nov. 29. The new platform will replace ShowingTime to schedule listings online from within the HMLS Matrix system.

The Heartland MLS Board of Directors and staff vetted several vendors to offer an improved showing system experience for users, landing on BrokerBay, a company owned by Supra, with which HMLS has an established relationship.

“We realized that we could provide a really great experience for our agents because Supra and BrokerBay can communicate with one another,” HMLS President Alex Goering said. “There were also a lot of really great data analytics that were built into the BrokerBay system, and we recognize that that would be a really great experience for our subscribers and our participants.”

Users will be able to operate the Supra lockboxes at their showing appointments directly from within the BrokerBay app, making it an all-in-one experience for showings, lockbox and key. Additionally, BrokerBay’s market analytics engine allows users to view real-time graphs on every aspect of the real estate market, allowing users to visually compare neighborhoods on a variety of traditional and predictive market indicators in real-time.

By mid-November, a link to BrokerBay will be added in the “External Resources” section of Matrix as well as to the Heartland MLS Dashboard. HMLS subscribers will use one of those links to activate their BrokerBay accounts. For the best transition experience, HMLS asks users to activate their BrokerBay account, add showing instructions and learn about this new showing service ahead of the Nov. 29 launch.

HMLS subscribers will have the opportunity to learn more about BrokerBay at one of HMLS’s upcoming training webinars. Register for a webinar, view the FAQs and read more about BrokerBay all on the Heartland MLS BrokerBay landing page.

Ms. Jones • January 19, 2023 at 9:57 am

How do I go into brokerbay and ask them to give me text confirmations of showings or to update info.


    Tara Kelley • January 19, 2023 at 10:48 am

    Ms. Jones,
    You may email them at support


Selin • November 14, 2022 at 12:13 pm

Hi there , this is Selin . I have a quick question that why did we have to pay $15 for phone call subscription ? what if I have a old school sellers ( I had 2 of them last year ) and they don’t respond text nor email . The only way get confirmation for showing is phone call to them , I never paid the the showing time for automated phone call to the seller for confirmation .


    Rob Wagoner, MLS Director, Heartland MLS • November 14, 2022 at 3:02 pm

    Selin, thanks for asking. With ShowingTime the Brokerage was able to pay for and provide the Call Center feature. BrokerBay is a little different in that on a month-to-month basis the agent can provide that for unlimited listings for $15 per month with no contract. So if you need it for 1 or 100 listings per month, just for one month, you can subscribe to that within your BrokerBay profile for $15. Brokerages will have an upgrade option after launch, but the large amount of feedback we have received is that call center options aren’t needed on a wide scale and therefore the agent option per listing if needed is the best option.


Bob Pope • November 11, 2022 at 8:12 am

Good morning Folks – I attended a Broker Bay training session yesterday, but have a question. Does Broker Bay replace Showing Time on 11/29?
Thank you and have a great day


    Amber Vandegrift • November 11, 2022 at 12:03 pm

    Hi Bob. Yes, that is correct.

    — Amber with KCRAR & Heartland MLS


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