Social Media Marketing Class Coming to KCRAR

March 10, 2022 in Education

95% of home buyers search online during their home buying process, according to the National Association of REALTORS® 2021 Profile of Home Buyers and Sellers. Learn social media and web marketing tips and tricks to reach consumers online in a new class coming to KCRAR on March 25. Instructor James Gaughan will teach attendees what […]

Full Story
image description: a smart phone user looks at the @kcrealtors Instagram account.

KCRAR Builds on ‘Which Role’ Campaign in Consumer-Targeted Instagram Strategy

November 11, 2021 in KCRAR

To reach even more consumers with messaging promoting the value of using a REALTOR®, KCRAR launched a new Instagram strategy earlier this year. KCRAR’s “Which Role” campaign launched in 2017 with six keywords demonstrating the many roles a REALTOR® carries, from negotiator to concierge to firefighter. To give REALTORS® a platform on which to show […]

Full Story

Are Your Agents’ Social Media Ads Breaking the Law?

November 1, 2019 in KCRAR

Your agents have taken all of the required pre- and post-licensing courses. They are current on the REALTOR® Code of Ethics class requirements. Some may even religiously attend your sales meetings. That means they can’t possibly do anything to jeopardize their career or your firm, right? Think again. Even the most studious agents can have […]

Full Story