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President Sheridan: Not Afraid

September 28, 2018 in Guest Columns

Song: Not Afraid by Eminem

As we enter the fourth quarter of the business year, it’s
time to slow down, reflect on the year and start making plans for next year. If
you’ve ever tried to “wing it” in your business, you’ve probably learned that
it’s not really the most effective path to success. As REALTORS®, we are running
our own small businesses, and we need to plan like successful business owners.

One of the best places to start is through review. Take a
look back at this year, and assess how you’ve done with your goals. If you
didn’t set any goals for the year, now is your chance to set them for the
coming year. If you did set goals, did you achieve them? Did you exceed them?
Did you experience any failures? Try to nail down why, and use that to set your
goals for 2019. Do you want to increase your sales? Enhance your marketing?
Improve lead generation?

Once you have your goals, you’re ready to get started on your
plan. If you have goals, but no thought-through way of achieving them, it’s
much less likely you’ll be able to get them done. Life happens, distractions
happen and we get busy. A strategic business plan aligns a goal with specific
methods to achieve it as well as ways to measure your progress and success.

Have you heard the saying “work smarter, not harder”? A business plan is the best foundation for
working smart.

Ready to make your plan?
I’d love to help you get started. That’s why I’m leading a Latte and
Learn session at KCRAR specifically on business planning. It will be on Nov. 16
at 9 a.m., so if you want to learn more about how to build your business plan,
get registered in the member portal for my session!

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