Heartland MLS has been named a BEST MLS for 2025 by WAV Group, highlighting its exceptional service and commitment to industry benchmarks for MLS performance. WAV Group’s Customer Experience Index (CXI) has established the leading standard for measuring MLS success, helping organizations understand how they compare to their peers and providing actionable insights to enhance member satisfaction.
The WAV Group Customer Experience Index evaluates MLS organizations using seven standardized Key Performance Indicators (KPIs):
- Overall Satisfaction
- Customer Service
- Training
- Technology
- Data Quality
- Responsiveness
- Business Generation
“The WAV Group Customer Experience Index (CXI) is the industry benchmark for MLS performance, giving organizations a clear framework to evaluate their service and technology effectiveness,” said Marilyn Wilson, CEO of WAV Group. “By leveraging consistent KPIs across markets and delivering specific, local and actionable improvement recommendations, the CXI empowers MLSs to make data-driven decisions that enhance their value to members. This program goes beyond simple rankings—it’s about creating a roadmap for continuous improvement and long-term success in an evolving real estate landscape.”
Thanks to its outstanding performance in the 2025 Customer Experience Index, Heartland MLS was named a BEST MLS in the following categories:
- BEST MLS Overall
- BEST MLS Training
- BEST MLS Technology
- BEST MLS Data Quality
- BEST MLS Responsiveness
- BEST MLS Business Generation
“We are honored to have been selected as Best MLS,” said John Ketchum, Heartland MLS President. “I have watched Heartland MLS lead the industry from the middle of the country through innovations in products and services, and it is great that others are recognizing it!”
BEST MLS Methodology
The BEST MLS badges are awarded based on local subscriber satisfaction ratings collected from CXI participants. Agents and brokers rate their MLS on a scale of 1 to 10 for each KPI. Average scores in each market are then aggregated to determine the program’s national benchmarks. MLSs with an average KPI score at or above the national average earn the BEST MLS badge for that category. Learn more about the BEST MLS badges and the Customer Experience Index at https://www.wavgroup.com/best-mls.
