KCRAR’s Advertising Campaign is kicking off 2018 with prime
cable television spots beginning this weekend. The KCRAR commercial will make
its 2018 premier in a coveted spot during the much-anticipated airing of This
Is Us, which will immediately follow the Super Bowl.
The commercial will also air during the highly-viewed 2018
Winter Olympics opening ceremony on Feb. 9 and during the closing ceremony
coverage on Feb. 25, in addition to a variety of placements throughout the
Olympic Games on cable television.
In addition to the television commercial, the multi-media
campaign will also be running throughout 2018 with print advertisements in many
local publications and a comprehensive digital campaign that includes web and