By John Ketchum, 2025 Heartland MLS President
Many moons ago I assisted (embarrassingly half-naked even) in the production of a video made by YPN on “Professional Courtesies.” Back then, it seemed like just something to do for a fun way to promote professionalism. Fast forward to present day, and I am worried that such a video needs a revival as a stark reminder to do better. In a market where trust and reputation are everything, how we treat one another as real estate professionals matters just as much as how we serve our clients.
Every day, thousands of agents across the greater Kansas City region cross paths. Showings are scheduled, offers are submitted, questions are asked, and in the midst of this fast-paced environment, it’s easy to forget that small acts of courtesy ripple outward. They build stronger relationships, foster smoother transactions and ultimately enhance the public’s perception of our industry. While contracts and deadlines define our obligations, it’s our courtesies—the unwritten rules—that define our professionalism.
For Buyer’s Agents: Respecting Time, Space and Communication
Buyer’s agents are often the first professionals to step inside someone else’s home—and with that comes responsibility. Confirming appointments, communicating when running late (or early), and following any access instructions isn’t just about logistics—it’s about respect. Sellers make an effort to prepare their homes, often leaving for hours at a time. A simple text or courtesy call when plans change can go a long way.
Providing feedback after a showing—even if brief—is another key gesture. Yes, we’re all busy, but timely, constructive comments can help sellers adjust and can offer listing agents valuable insights. Think of it as contributing to a smoother market experience for everyone.
And while we focus on clients, we must also look out for the homes we visit. Remind clients—especially those with children present—that listings are someone else’s private space. Lights, doors and personal property should be treated with care. Leaving a listing as you found it is one of the simplest yet most appreciated forms of courtesy.
For Listing Agents: Timeliness and Transparency Matter
On the listing side, one of the most common frustrations stems from delays in status updates. Leaving a property marked as “Active” after it’s gone under contract misleads buyers and wastes other agents’ time. Prompt updates within the MLS aren’t just rules—they’re reflections of professionalism.
Another common point of tension is offer deadlines. If you’re setting a “highest and best” timeline, communicate clearly and early. If circumstances change, loop everyone in. Buyer’s agents often put in long hours crafting thoughtful offers. Acknowledging their effort—even with a simple note of appreciation or a timely “we went with another offer” message—upholds the kind of respect that professionals value.
It’s Not About Rules—It’s About Reputation
None of these courtesies are legally binding. But they do reflect on our reputations, our offices and even our industry at large. They shape how smoothly transactions run and how well we work together tomorrow.
When we show professional courtesy, we’re saying: “I see you. I respect your time. And I care about making this process better—for everyone.”
Let’s continue raising the bar together.
