Data Feeds & Vendor Inquiries
Heartland MLS is committed to providing convenient access to quality MLS data. Heartland MLS is a RESO Charter Member and holds the highest certifications for Data Dictionary and WebAPI Certified, and key staff is Working with Real Estate Data Certified. Technology vendors can access Heartland MLS data under standard content licensing through MLS Grid, of which we are a founding member and one of 20 MLSs using MLS Grid to license and provide access to MLS data feeds for participants, subscribers and their designated technology vendors.
MLS Grid simplifies data licensing and distribution through The Power of One:
- One set of rules and display guidelines
- One standard license agreement
- MLS Grid is RESO compliant from the Web API to the Data Dictionary. (RESO, which stands for the Real Estate Standards Organization, provides the foundation for streamlined real estate technology through the creation and certification of standards.)
Read more about how MLS Grid is raising the bar on MLS data services.
For Heartland MLS Participants and Subscribers: Your technology vendor starts the process by electronically signing the MLS Grid Master Data License Agreement on MLS Grid. Next, the participant and subscriber (if applicable) will electronically sign the agreement, followed last with approval by Heartland MLS.
Heartland MLS complies with the National Association of REALTORS® One Data Source policy. The IDX, VOW and BO data feeds described below can be consolidated into a single data feed upon request from the participant.
For Technology Vendors: First create a vendor account on MLS Grid. Next, add a subscription that corresponds to the intended use of the data and digitally sign the MLS Grid Master Data License Agreement. Finally, add a customer, which includes the MP and subscriber (if applicable). For step-by-step Instructions please follow this Data Consumer Access Guide.
For more information on using MLS Grid for data feeds and for a copy of the Master Agreement, IDX and VOW rules, please visit MLS Grid’s resources page.
Internet Data Exchange (IDX): Through IDX, participants permit other participants and subscribers to advertise their listings on one another’s websites.
- Fields provided: Download the spreadsheet and select the [hmlsIDXToGridFieldMapping] tab.
- License fee: $100 setup fee, $175 per month, billed to the Vendor.
Virtual Office Website (VOW): A participant’s website, or a feature of a participant’s website, through which the participant is capable of providing real estate brokerage services to consumers. For more info on VOW’s, please read NAR’s Handbook information.
- Fields provided: Download the spreadsheet and select the [hmlsVOWToGridFieldMapping] tab.
- License fee: $100 setup fee, $175 per month, billed to the vendor.
Brokerage Back Office (BO): Only for internal, back-office functions and cannot provide any public display of listing data. Data may be used for Agent Production Analytics, Comparative Market Analysis and Real Estate Market Analytics.
- Fields provided: Download the spreadsheet and select the [hmlsBOToGridFieldMapping] tab.
- License fee: $325 setup fee, $400 per month, billed to the vendor.
Participant Data Access Policy (PDAP): Provides the firm’s own listings, at no additional charge, which can be used for any purpose.
- Broker Only Access Guide: Step-by-step instructions to create an MLS Grid account and generate an access token to download your brokerage’s listing data for your own internal use.
- Broker Data Export Guide: Steps to export your brokerage’s listing data to a verified MLS Grid Vendor.
Non-Participant License Agreement: For all other uses not defined above. Requires the Heartland MLS Non-Participant License Agreement in addition to the MLS Grid Master Data License Agreement.
- Requires approval by the Heartland MLS Board of Directors.
- License fee: TBD
