Heartland MLS Clear Cooperation Policy
In November 2019, NAR announced the approval of a new MLS policy. Their policy, Clear Cooperation 8.0, is designed to support a more collaborative pro-consumer and pro-competitive market through a national standard of practice for REALTOR® MLS organizations and their participants.
Heartland MLS has adopted new standards of practice to meet the requirements of this mandated policy while also addressing the specific challenges of the local market and the best interest of subscribers.
The Heartland MLS Clear Cooperation Policy went into effect April 15, 2020.
What is NAR’s Clear Cooperation Policy (MLS Statement 8.0)?
Section 1.01 – Clear Cooperation
Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public. (Adopted 11/19)
- Use of Temporary & Permanent Waivers was discontinued April 1, 2020.
- Use of Private Office Exclusive Listing Contract was discontinued on March 27, 2023.
- Listings must be entered into the MLS within one (1) business day of the contract effective date.
- The Exclusive Right to Sell Contract and Private Office Exclusive Modification to the Exclusive Right to Sell Contract form must be uploaded as supplements to the Private listing on Matrix within two (2) calendar days of the required seller’s signatures or the effective date, whichever is later, of the Exclusive Right to Sell Contract.
- If a showing of a Pre MLS listing occurs before the status is made active, a $1,000 penalty will be assessed.
- Advertising a Private Office Exclusive listing will result in a $1,000 penalty if the listing status is not modified to a Public-Active status within one (1) business day of the publicly marketing violation.
- Discontinuation of Permanent and Temporary Waiver Forms
- Discontinuation of Private Office Exclusive Listing Contract
- Introduction of Private Office Exclusive Modification to Exclusive Right to Sell Contract (Heartland MLS Private Office Exclusive Form)
Exclusive Right To Sell Contract
The Exclusive Right to Sell form has been modified to include a check box and language that specifies a future on market date/MLS active date should the client want to enter the property in Pre MLS rather than Active status. This section also informs the client that showings are unauthorized while in Pre MLS status.
Private Office Exclusive Modification to the Exclusive Right to Sell Contract form
Beginning March 27, 2023, use of the Private Office Exclusive Listing Contract will be discontinued.
The Private Office Exclusive Modification to the Exclusive Right to Sell Contract form should be used in the rare situation that a seller specifically requests that their home NOT be listed in the MLS and is made aware that all public advertising will be prohibited. This form must be uploaded as supplements to the Private listing on Matrix within two (2) calendar days of the required seller’s signatures or the effective date, whichever is later, of the Exclusive Right to Sell Contract.
Questions about the Policy?