Logo Usage & Guidelines

Below, you will find logos frequently requested by KCRAR members. Before using any of these logos, please review the following guidelines for use.

Note: “jpeg” files are web quality, and the “eps” files are print quality. To download the jpeg files, click on the filename, then right click on the image and select "Save picture as...". To download the eps files, simply click on the filename and select "Save".


The Kansas City Regional Association of REALTORS® (KCRAR) logo may only be used by members of KCRAR to display membership in the association. The design may not be altered in any way without written approval of KCRAR. Two logos are available: KCRAR REALTOR® Member logo and KCRAR Industry Partner logo. Use of either of these logos by non-members is prohibited.  The logo may be printed in black and white. If colors are used, the following color guidelines must be followed:  Green Pantone 361, Blue Pantone 541. Never alter, outline, combine or superimpose the logo with respect to other symbols or designs. The font used for the lettering is ACAkzidenzCond. Only this font may be used.  The logo may be reduced or enlarged proportionately; however, it may not be used as the primary logo and may not be more than 20 percent of the area on which it is placed. The Kansas City Regional Association of REALTORS® reserves the right of approved usage of the logo.

NAR REALTOR® LOGO GUIDELINES  The block “R” is a collective membership mark which forms the REALTOR® mark of width equal to the block “R” width. Always use the federal registration symbol “®” and the REALTOR® mark in all caps to form the logo.

Any one color may be used to print the logo on any single color background. Select a color which assures a distinct contrast between the component elements of the logo and the background material. The logo may only be printed in two colors when the REALTOR® Blue and REALTOR® Gold are used and then only if the REALTOR® Gold is used for the “R” portion of the logo. It is permissible to reverse the contrast of the REALTOR® logo but the square underlying the futura black “R” and the term REALTOR® must always be the same color.

Always separate the logo from other lettering and designs by at least 1/2 the width of the logo. Never reduce the REALTOR® logo to the point where the identifier or registration symbol is not legible. Decorative, script and futura black type faces are often difficult to read and tend to distract from the distinctiveness of the marks. Accordingly, such type faces should be avoided.

Never use the block “R” or the REALTOR® logo as part of a firm’s business name or as the first letter in a word. Never alter, outline, combine or superimpose the logo with respect to other symbols or designs.